David Kavaler Photography

Belmont Savings Bank TV

When Belmont Savings Bank asked us to create a series of local TV spots we knew the best way to stand out in the crowded market was to abandon the "traditional bank ad" model. Rather than hire actors to act like bankers, as the big banks tend to do, we took a more sincere approach. We spent several weeks getting to know the bankers at many of the branches, creating a wealth of content that felt sincere and organic, and making the faces of the bank the face of the brand.